Last Updated: August 23, 2025

Privacy Policy – Pure Lush

At Pure Lush, your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, shop our products, or interact with us.

1. Information We Collect

• Personal details: name, email, phone number, billing and shipping address when you place an order or create an account.
• Payment information: processed securely by third-party payment providers; we do not store your full card details.
• Website usage data: IP address, device/browser type, pages visited, and interactions used to improve site performance.
• Cookies: small files that remember preferences, login status, and cart contents.

2. How We Use Your Information

• Process, fulfill, and deliver your orders.
• Send order updates and service communications.
• Provide customer support and respond to inquiries.
• Improve our website, products, and services.
• Prevent fraud and ensure secure transactions.
• Send marketing messages only with your consent (you can unsubscribe anytime).

3. Sharing Your Information

We do not sell or rent your personal information. We may share information with:

• Trusted service providers: payment processors, delivery/courier partners, email/SMS services, analytics tools.
• Legal and compliance: if required by law, or to protect our rights and prevent fraud or abuse.

4. Cookies & Tracking

Cookies help our site function (e.g., cart, login) and allow basic analytics. You can control cookies in your browser settings; disabling cookies may affect certain features.

5. Your Rights

Depending on your location, you may have the right to access, update, correct, or delete your personal data, and to opt out of marketing communications.

To exercise your rights, contact us at info@purelush.com.

6. Data Security

We use industry-standard safeguards to protect your information. However, no method of online transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our website may contain links to external sites (e.g., social media, payment gateways). We are not responsible for their privacy practices. Please review their policies before providing personal information.

8. Children’s Privacy

Pure Lush does not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us so we can delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page with an updated date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at info@purelush.com.