August 2025

Introduction In 2025, social marketing isn’t just about reach—it’s about trust, conversation, and human connection. Brands that succeed are those that build **micro-influencer collaborations** and **community-driven engagement**, not just broad-based ads. Meanwhile, **short-form videos and authentic user-generated content (UGC)** are driving real conversion today. Why Micro-Influencers Still Win: Trust & Conversion Higher Conversion and Engagement […]

Introduction In 2025, Conversion Rate Optimization (CRO) is no longer about tweaking button colors—it’s powered by predictive AI. From targeting users before they click away to personalizing content in real time, businesses are unlocking significant lift using AI-driven tools. When adopted at scale, these solutions deliver measurable conversion uplifts, outperforming traditional optimization techniques. What is

Introduction Search visibility is fundamentally changing. With AI‑powered answer engines like ChatGPT, Google AI Overviews, Perplexity, and Gemini dominating how users find information, traditional SEO simply isn’t enough. Brands must now optimize for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)—ensuring content is cited directly by AI systems, not just ranked in search results.